Wool Evolution in Fashion
By ARIDJIS Pamela, BENNANI Dana, RANALLI Marina, SINHA Akanksha, SOULIER Raphael Fashion is the second most polluting industry in the world. To tackle this problem, a European regulation tag will [...]
Behind the scenes of L’Oréal Digital Services Factory
By ANDRE Isabella, ARCOS Maria, BOURI Tatiana, CHNG Chelsea, JAMMAL Dalia, ONWUZULIKE Dozie In November 2020 a team of ESCP students presented their ‘discoverability playbook’ to the L’Oréal Digital Services [...]
Petit Bateau – At the crossroad of sustainability and circular economy
By Portia Banerjee, Victor Doumengine, Xiao Fang, Arielle Medrano, Neila Rebrab, Stephanie Weinzierl One of the big highlights of the MSc in Marketing & Creativity is that we get to [...]
Company Consultancy Project Series
The MSc in Marketing & Creativity is designed to give students a chance to implement their learnings and show their skills in real life. As such, the last part of [...]
Field Notes in Creative Services with Mark Fleming
Field Notes is a student initiative aiming to expose the realities and challenges of working within a variety of marketing disciplines. Insights provided by guest speakers help to bridge students’ [...]
Field Notes in Professional Services with Sona Khagram
ESCP Business School's Executive Series 'Field Notes' aims to expose students to the realities and challenges of working within a variety of marketing disciplines. Insights provided by guest speakers help [...]
Career spotlight: Karinna Nobbs
In today's career spotlight we had a discussion with Karinna Nobbs. Teacher, entrepreneur, and consultant, Karinna has many strings to her bow. Her name may sound familiar as she is [...]
Creative Ways to Tackle ADHD During Covid-19
By Arielle Medrano When I was 17 years old, I was diagnosed with Attention Deficit Hyperactive Disorder (ADHD), predominantly inattentive subtype. Once diagnosed, all those symptoms that affected the way [...]
Fashion is not a game: it’s a videogame
By Nicole Serradura, Many trends have changed, evolved, and accelerated during the lockdown. Not only has the working space been fully digitalised, but also our social life—at least for a [...]
Co-creation isn’t just a business concept
By Stephanie Weinzierl, On 13th March 2020, ESCP Business School’s London Campus temporarily closed its doors due to the COVID-19 crisis. We were told that all our classes will be [...]
Zoom in the beauty and fashion industry: How developing omnichannel strategies will help companies support their customers in the “new normal” decision journey.
Co-written with Bianca Bosatra & Dana Bennani, The COVID-19 outbreak has drastically affected the fashion and beauty industries on a global scale: both have shown declining growth rates. Among the [...]
From Graphic Designer to Creative Marketer: my experience as an MMK student
By Valerie Alia, As a person who is constantly eager to evolve, some of my greatest passions are my job and professional life. I started by completing my Bachelor in [...]
How frugal innovation will be the best antidote for businesses in the wake of the Covid-19 crisis
By Portia Banerjee, Before the black swan event of Covid-19, most companies measured their progress with an attitude that gravitated towards “the more the better”. Looking back in history, all [...]
Career spotlight: Alexia Genta
From her worst customer experience to founding Alexia Alterations, Alexia Genta reflects on her path as an entrepreneur, sharing valuable advice about what it takes to launch a business. As [...]
Innovating Virtually: The 2020 ESCP Entrepreneurship Festival
By Ciara Scannell 2020 marked the 8th year of the Jean-Baptiste Say Entrepreneurship Festival for ESCP, but the event on 26th May was the first time it ran entirely virtually. [...]
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