Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee For a young creative marketer, L’Oréal has always been an aspirational brand to observe and learn from. During my master's [...]

By Caroline Moser | Jongeun Lee | Maria Claudia Aguilar | Marouane Saidi | Valerie Alia As MSc in Marketing & Creativity students, the Company Consultancy Project represents for us [...]

By Anaïs COULAUD, Trisha POPIELARCZYK, Marie SAUGIER, Florian STEINBAUER, Zhongzhi ZHANG The beauty and personal care industry has grown exponentially over the past decade, and continues to enjoy promising prospects [...]

By Clara Lefort, Kanika Loomba, Meike Friederich, Giulia Isidori and Aasit Thakkar MSc in Marketing & Creativity students uncover the future intersection of beauty, health, and wellness in collaboration with [...]

By Valena ALTENDORF, Joshua CROSBY, Elissa DE MELO, Mariela MORTOLA, Amina TAUTSCHER , Giulio TUCCI Mentor:  Thien Nguyen, Digital & Content Marketing Manager for Western Europe at Barilla Group  Client:  Simon Guillemet, [...]

By  Bianca BOSATRA,  Eliav COHEN,  Louise DILLIES,  Miguel GASPAR,  Gabrielle OTTO, Elena SIMONI — When a group of six ESCP students from the MSc in Marketing & Creativity and the [...]

By HAN Shuang, JAIN Nivedita, ZHANG Yao FEDORA - The European Circle of Philanthropists of Opera and Ballet is here to convince you they very much are.  The fast-paced multicultural [...]

By FREGUJA Gabriele, GEROVASSILIOU Vasiliki, JAKUBOWICZ Aline, SERRADURA Nicole, STRAPASSON-PIN Allan As part of our ESCP MSc in Marketing & Creativity (MMK), we all had to work for two months [...]

By KARSTENS Anna Maria, KLEPIC Mirjana, MARTINEZ Elena, RAMESH Drishya, SCANNELL Ciara For our Company Consultancy Project for the ESCP MSc in Marketing & Creativity, our team were assigned global [...]

By ARIDJIS Pamela, BENNANI Dana, RANALLI Marina, SINHA Akanksha, SOULIER Raphael Fashion is the second most polluting industry in the world. To tackle this problem, a European regulation tag will [...]

By ANDRE Isabella, ARCOS Maria, BOURI Tatiana, CHNG Chelsea, JAMMAL Dalia, ONWUZULIKE Dozie In November 2020 a team of ESCP students presented their ‘discoverability playbook’ to the L’Oréal Digital Services [...]

By Portia Banerjee, Victor Doumengine, Xiao Fang, Arielle Medrano, Neila Rebrab, Stephanie Weinzierl One of the big highlights of the MSc in Marketing & Creativity is that we get to [...]

The MSc in Marketing & Creativity is designed to give students a chance to implement their learnings and show their skills in real life. As such, the last part of [...]