Marketers play an important role in society by bringing products, services and, more generally, solutions to consumers. This role comes with important responsibilities.
Because they are adept at understanding people and communities, and at delivering effective messages, marketers can actually have an important positive impact on society, particularly by addressing some of the key challenges faced in our modern communities. Some of these challenges also require a great deal of creativity and problem-solving skills. Our Managing for Social Impact module is a highly innovative social entrepreneurship,
experiential-learning module running through the four terms of the MSc in Marketing & Creativity.
The module is designed to encourage students to reflect upon pressing social problems, such as poverty and access to basic needs, and focuses on the growing realisation that sustainable social impact can best be achieved by applying market-based solutions.
During the module, the students are challenged to employ their marketing and management skills to develop creative solutions for a better world, working alongside social entrepreneurs either in the UK or in the context of an emerging economy.
Students are offered the choice between taking part in one of two experientiallearning missions overseas or completing a London-based social consultancy project with an organisation closer to home. Previous year groups have travelled to Uganda and worked with grassroots organisations to develop revenue-generating businesses and to build local competences; they have also worked during term time with a range of organisations on issues such as international microcredit, disadvantaged child and orphan care, corporate transparency and social entrepreneurship.
In addition to the impact they have through their projects, students hone their Creativity Marketing skills and develop greater understanding of important but often overlooked segments of consumers. These consumers, whether in western countries or in the developing world, are increasingly relevant to the strategies of forward-thinking companies. The module combines lectures on some of the conceptual bases underlying social impact in business, case studies showing best practices, presentations by social entrepreneurs, seminars and discussions with business leaders who embrace social business, and hands-on social entrepreneurship projects.
Artur Lapinsch is the Founder of Perengo DSP, a programmatic recruitment platform recently acquired by TMP Worldwide. He is also an Alumnus of ESCP Business School’s innovative MSc in Marketing [...]
ESCP Business School's MSc in Marketing & Creativity (MMK) has been ranked 6th worldwide in the QS Master in Marketing Rankings 2020. An impressive 98% of the programme's graduates [...]
About Wikirate The Wikirate Project is a community-driven initiative to "open companies up" by providing a wiki platform for corporate transparency. Re-launched in 2014, Wikirate.org provides information created by and for anyone who interacts [...]
About Yummee Yummee is a pioneering fundraising community marketplace where you can, as a charity supporter, bake or buy homemade cakes in your neighbourhood, with all the proceeds going to a [...]
About Strop de Ajutor Strop de Ajutor is a Romanian charity that helps children in need. The charity was created by Vlad and Media Micsunescu and Adina and Vlad Dumitrescu. It [...]
About Católica MOVE Entrepreneurship is the most efficient tool to fight poverty. This is the motto of Católica MOVE, an NGO created by Católica Lisbon students in 2009. They promote [...]
JOIN OUR CREATIVITY MARKETING COMMUNITY
Do you want to keep abreast on the latest on creativity, marketing, creativity and marketing, or creativity marketing? By joining us, you will receive notifications about our latest articles, cutting edge research, and exclusive invites to our events. Registration is free of charge and we will not share your address with anyone else or bombard you with spam.
STAY AHEAD OF THE CURVE
How can you take your career to the next level and stand out from the crowd? Studying Creativity Marketing at ESCP Business School can open new possibilities for you!
Download our brochures!