The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme.
Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems.
This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met.
The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor
receives a comprehensive written report and the conclusions of the project are presented to an academic jury.
Previous topics for Company Consultancy Projects have included:
- Ground-based creation of a marketing programme for a company start-up
- Review of global opportunities for an established FMCG product line
- Design and implementation of a cross-channel communications strategy
- Study into the impact of digital channels and social media on brand behaviour
- Development of consumer segmentation and a set of personas for a global luxury product
- Mapping of a leading online brand community and the value of its content, influence patterns and customer engagement
- Formulation of a communications campaign to launch new apps for a major TV
MMK students dove deeper into understanding brands with a visit to London’s Museum of Brands.
Theatre company Punchdrunk shows MMK students what it’s like to tell stories with more than just words.
MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.
Students from the Entrepreneurship and Digital Transformation track showcase creativity in this summer's Jean-Baptiste Say Entrepreneurship Festival.
This year’s Fashion and Luxury track students from the MMK got to work on a special project for CHANEL as part of their Omnichannel Management course.
The winners of this year’s L’Oréal Big Picture Project talk about what it means to make a story that sells.
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How can you take your career to the next level and stand out from the crowd? Studying Creativity Marketing at ESCP Business School can open new possibilities for you!
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