Beyond the brief: Outside-the-box thinking for crafting campaigns
MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.
Channelling creativity through all channels
This year’s Fashion and Luxury track students from the MMK got to work on a special project for CHANEL as part of their Omnichannel Management course.
What makes a great story?
The winners of this year’s L’Oréal Big Picture Project talk about what it means to make a story that sells.
Embracing the Normal You
https://www.youtube.com/watch?v=RNauu8mgsJk By MMK Student Shaurya Singh
Ideas Are Cheap, Execution Is Everything
Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee [...]
Fedora x ESCP: Collaborating Today To Deliver The Next Steps For The Performing Arts Tomorrow
By Caroline Moser | Jongeun Lee | Maria Claudia Aguilar [...]
The E-commerce Battle: Owned DTC Channels vs. E-retailers
By Anaïs COULAUD, Trisha POPIELARCZYK, Marie SAUGIER, Florian STEINBAUER, Zhongzhi [...]
Reinventing The Beauty of Tomorrow Through Health and Wellness
By Clara Lefort, Kanika Loomba, Meike Friederich, Giulia Isidori and [...]
Cracking the Digital Fragrance Experience Through Experiential Design
By Valena ALTENDORF, Joshua CROSBY, Elissa DE MELO, Mariela MORTOLA, [...]
After Big Picture Win, ESCP Students Team Move Closer to Product Launch
By Bianca BOSATRA, Eliav COHEN, Louise DILLIES, Miguel GASPAR, Gabrielle [...]
