The Creativity Marketing Centre (CMC) is a platform for thoughtleadership and knowledge exchange on the role of creativity as a driving force of value in marketing.

The Centre brings together academics, marketing practitioners and experts from all sectors, eager to participate in harnessing creativity to rethink the rules of the game in marketing. The Centre engages in cutting edge academic research on creativity and its role in strategic rethinking and marketing. Marketers need creativity, alongside rigorous analysis, to leverage the opportunities and meet the challenges that result from volatile contexts, markets redefined by interactive and mobile technologies, and the ever-increasing expectations of diversified stakeholders for transparency and engagement.

The work of the CMC supports the curriculums of both the MSc in Marketing & Creativity, the Executive MBA, the Master in Management & the London Specialisation in Creativity Marketing Management Creativity and the Summer School Creative London.