The MSc in Marketing & Creativity includes a series of Creative Seminars which run throughout the programme and give participants valuable insight into how organisations can leverage creativity in real-life practice. Via visits and assignments, you’ll be introduced to people and organisations that use creativity as part of their business model, and then apply what you’ve observed immediately to a current creative challenge they face.

These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fastdeveloping areas. Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers. Along with the Company Consultancy Project and individual internship experiences, the Seminars help MSc in Marketing & Creativity students to hit the ground running when entering the business world at the end of their studies.

The Creative Seminars include not just pure-play marketing organisations, but a whole range of industries that combine creativity with business. Previous partners have included arts organisations, media companies, publishers, celebrity chefs, creative and digital agencies, architecture firms and start-up incubators. No other programme offers this same approach to hands-on and brains-on learning.

Managing for Social Impact is a highly innovative social entrepreneurship, experiential-learning module running through the four terms of the programme.

This module gives students an opportunity to put their creative and analytical problem-solving skills into practice through the social impact projects, covering a broad range of different types of social impact that organisations can have.

At the end of the course, students will be able to demonstrate:

• An in-depth understanding of the main societal issues, and will be equipped with tools to produce innovative solutions to tackle a wide range of pressing problems
• Confident application of different business models and approaches that are grounded in social impact, and sustainability
• A strong awareness of the increasingly detrimental societal challenges that can be addressed through market-based solutions
• An understanding of human-centered approaches to social impact creation and be able to clearly communicate ideas and solutions

The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.

The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.

Students form multinational teams to carry out an eight-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Business School supervises the project to offer relevant advice and to ensure that the academic requirements are met.

The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.

Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.

Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.

While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.

The MSc in Marketing & Creativity programme takes a highly practical and strategic approach to marketing, and focuses on developing the knowledge, skills and mindset that marketers require to excel in challenging environments. Therefore, it will be well-suited for individuals, who are looking to work in a strategic and innovative-solution-seeking setting, where both creativity and analytics are needed on a daily basis to address various business challenges.

Placement Report

Job Survey conducted among graduates from the class of 2018.

Entry requirements

• Bachelor or masters degree in any discipline (preferably 240 ECTS) passed at UK’s upper second class (2.1) or international equivalent
• A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service, creative industries or similar
• Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
• Motivation letter
• Fluency in English: IELTS 7.0 or TOEFL iBT 100 *

*Some Exemptions may apply

Fees

• Tuition fees for the programme are set at £21,500 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.
• There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
• Tuition fees may be subject to change.

Scholarship

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:

Marketing Excellence Scholarship

• Value: Up to £5,000
• Eligibility criteria: This scholarship is available to all students, who are offered a place to study on the programme in January 2021 and are able to demonstrate excellent past academic performance, a varied and relevant professional experience and, most importantly, a potential for an outstanding marketing career.
• How to apply: Once offered a place to study on the programme, you will have up to four weeks to submit an entry to our admissions team, outlining why you should be awarded our Marketing Excellence Scholarship. The entry may be in any format (video, essay, art, etc.), but it clearly needs to outline your achievements to date and how the MSc in Marketing & Creativity will help you in your intended career path.

Access Opportunity Scholarship

• Value: Up to £5,000
• Eligibility criteria: This scholarship is available to all candidates, who are offered a place to study on the programme in January 2021 and are self-funding their studies.
• How to apply: Once offered a place to study on the programme, you will have up to 4 weeks to submit an application form outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path

Valerie Alia

Lebanese nationality
Languages:
Arabic, English, French

Degree: BA in Graphic Design
Previous Job: Junior Creative Designer – Marketing & Advertising Agency

LINKEDIN EMAIL

Aasit Thakkar

American nationality
Languages:
English, French, Spanish, Gujurati

Degree: BA in Economics
Previous Job: Director of Communications – Fashion

LINKEDIN EMAIL

Portia Banerjee

Indian nationality
Languages:
English, Hindi, Bengali, Gujarati

Degree: Bachelors in Technology
Previous Job: Marketing specialist – Consultancy

LINKEDIN EMAIL

Zhongzhi Zhang

Chinese nationality
Languages:
Mandarin, English, Spanish

Degree: Tourism Management
Previous Job: Guest Relations trainee – Tourism & Hospitality

LINKEDIN EMAIL

Shuang Han

Chinese nationality
Languages:
Chinese, French, English

Degree: Dual Bachelor in Communication & Applied Foreign languages
Previous Job: Assistant Account Manager – Global Advertising Agency

LINKEDIN EMAIL

Chiedozie Onwuzulike

Nigerian nationality
Languages:
English, Igbo

Degree: Accounting
Previous Job: Senior Banking officer – Financial Services

LINKEDIN EMAIL