Programme Objectives

The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme prepares a new generation of marketers who are responsible, strategic, competent and innovative in their choices.

The programme fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance; develop your cognitive flexibility and agility; and learn how to be strategic and analytical in a data-driven world to provide innovative solutions to complex problems.

Duration of the Programme

Duration: 18 months (10 months of on-campus, full-time study, and 8 months of professional experience and thesis).

Fees

January 2021 intake tuition fees for the programme are set at £21,500 (all students, EU and nonEU). Travel and accommodation costs are not covered by the fees.

There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.

Academic Director

Kamran RAZMDOOST

Associate Professor of Marketing
PhD in Marketing, Cranfield School of Management.

Research areas: value co-creation, service ecosystem transformation,  inter-organisational capabilities and cognitive biases.

Yes, if you are looking for:

The MSc in Marketing & Creativity curriculum is built on five key pillars, putting an important emphasis on the cutting-edge digital, social and analytical tools required for a successful marketing career:

 

Creativity

Creativity is in our programme’s DNA. We foster creative thinking and skills with a methodological and systematic approach.

Marketing

The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B.

Management

The Management modules offered will help you develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation.

Analytics

The Analytics modules prepare you with the necessary skills and tools to critically and creatively acquire, analyse, and interpret data, whether they are “small”, “big” or “thick”.

Professional Development

Professional development activities provide opportunities through which students can apply their marketing, creativity, analytics and management mindset and skills in real life situations.

TERM 1

January – March – London, UK

  • Creative Seminars
  • Art & Science of Creativity
  • Introduction to Creativity Marketing
  • Consumers & Consumer Value
  • Branding and the Creation of Value
  • Managing for Social Impact
  • Understanding the Marketplace

TERM 2

March – May – London, UK

  • Creative Thinking
  • Integrated Marketing Communications
  • Strategic Marketing Plan
  • Finance for Marketers
  • Statistics for Marketers
  • Creative Seminars
  • L’Oreal ‘Big Picture’ Project (optional, upon selection)

TERM 3

May – July- London, UK

  • Global Issues in Marketing
  • Digital Marketing & Social Media
  • Creative Analytics
  • Creative Seminars

Choice of one specialization track:

Digital Transformation & Entrepreneurship

  • Entrepreneurship
  • Coding for Marketers
  • Change Management

Fashion & Luxury

  • Creative Branding
  • Trends & Innovations
  • Omnichannel Management

TERM 4

September – October – Paris, France

  • Creative Seminars
  • Breakthrough strategies
  • Thesis proposal
  • Managing for Social Impact
  • Company Consultancy Projects (6-8 weeks)

TERM 5

November – May

  • Direct Employment / Internship
  • Professional Thesis

ALL TERMS

London, UK & Paris, France

  • Creativity Workshops
  • Guest Speakers from the Creative Industries
  • Career Advice & Workshops
  • Presentation Skills Training
  • Networking Events

LONDON TERMS ONLY

London, UK

  • French language lessons – beginner and intermediate (optional)

The MSc in Marketing & Creativity includes a series of Creative Seminars which run throughout the programme and give participants valuable insight into how organisations can leverage creativity in real-life practice. Via visits and assignments, you’ll be introduced to people and organisations that use creativity as part of their business model, and then apply what you’ve observed immediately to a current creative challenge they face.

These sessions create some of the most thought-provoking and enjoyable content in the programme, and each year incorporate new topics from fastdeveloping areas. Many of the sessions are led by Alumni of our programme to showcase how they have been able to apply Creativity Marketing in their own professional careers. Along with the Company Consultancy Project and individual internship experiences, the Seminars help MSc in Marketing & Creativity students to hit the ground running when entering the business world at the end of their studies.

The Creative Seminars include not just pure-play marketing organisations, but a whole range of industries that combine creativity with business. Previous partners have included arts organisations, media companies, publishers, celebrity chefs, creative and digital agencies, architecture firms and start-up incubators. No other programme offers this same approach to hands-on and brains-on learning.

Managing for Social Impact is a highly innovative social entrepreneurship, experiential-learning module running through the four terms of the programme.

This module gives students an opportunity to put their creative and analytical problem-solving skills into practice through the social impact projects, covering a broad range of different types of social impact that organisations can have.

At the end of the course, students will be able to demonstrate:

  • An in-depth understanding of the main societal issues, and will be equipped with tools to produce innovative solutions to tackle a wide range of pressing problems
  • Confident application of different business models and approaches that are grounded in social impact, and sustainability
  • A strong awareness of the increasingly detrimental societal challenges that can be addressed through market-based solutions
  • An understanding of human-centered approaches to social impact creation and be able to clearly communicate ideas and solutions

The MSc in Marketing & Creativity provides an excellent connection to the world of marketing, and a solid foundation for an international professional career across a wide range of creative and marketing industries and positions.

The Company Consultancy Project (CCP) is a key and integrated element of the programme, designed to provide students with a collaborative learning experience and demonstrate, in a real-world application, the concepts and tools studied in class.

Students form multinational teams to carry out an eight-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Business School supervises the project to offer relevant advice and to ensure that the academic requirements are met.

The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury.

At the heart of the MSc in Marketing & Creativity programme is the required minimum four-month professional experience (full-time job / internship), during which students work in a management training role within a client company.

Students begin their search in Semester 2, developing job-seeking skills with the professional support of specialists in the Careers Service and the Alumni Association.

Exposure to real-life business culture both challenges and strengthens the skills and knowledge acquired in the MSc in Marketing & Creativity curriculum, and solidifies the student’s profile as a successful international marketer.

While carrying out their work placements, students also develop a professional thesis based on original research, on a topic of their choice and normally related to their chosen category.

The MSc in Marketing & Creativity programme takes a highly practical and strategic approach to marketing, and focuses on developing the knowledge, skills and mindset that marketers require to excel in challenging environments. Therefore, it will be well-suited for individuals, who are looking to work in a strategic and innovative-solution-seeking setting, where both creativity and analytics are needed on a daily basis to address various business challenges.

Placement Report

Job Survey conducted among graduates from the class of 2018.

Sectors

(Based on all intakes)

20% Fashion, Luxury & Cosmetics
13% Advertising & Communications
13% Technology & Internet
13% Travel, Tourism & Hospitality
10% Consulting
9% FMCG
5% Media, Design & Publishin
17% Other

Companies hiring

L’Oréal – Google – Cartier – Saatchi & Saatchi – Landor – Hootsuite – Kantar Vermeer – MasterCard Europe – LVMH – Uber – eBay – LEGO – Estée Lauder – Ralph Lauren – Havas Worldwide – Amazon – IBM – Microsoft – Hearst – FEDORA – Pernod Ricard – Moet Hennessy – Nestle – Heineken – Ernst & Young – BMW Group – Unilever – Johnson & Johnson – Procter & Gamble – Pfizer –

They held
positions of

  • Brand Manager
  • Marketing Manager
  • Product Manager
  • Strategic Marketing Manager
  • Digital Marketing Manager
  • Account Executive/Manager/ Director
  • Senior Consultant
  • CEO
  • Consultant
  • Business Development Manager
  • Executive Director
  • Head of Marketing/Innovation
  • International Project Manager
  • Marketing Executive
  • Senior Client Manager
  • E-Commerce Manager
  • Brand Communications Manager

Entry requirements

  • Bachelor or masters degree in any discipline (preferably 240 ECTS) passed at UK’s upper second class (2.1) or international equivalent
  • A minimum of 18 months of relevant, full-time professional work experience (can also include internships, voluntary work and part-time job equivalents) in a customer-related activity such as sales, marketing, retail, service, creative industries or similar
  • Two references (submitted via our online application system): one academic or professional, and one from a current or previous employer
  • Motivation letter
  • Fluency in English: IELTS 7.0 or TOEFL iBT 100 *

*Some Exemptions may apply

Fees

  • Tuition fees for the programme are set at £21,500 (all students, EU and non-EU). Travel and accommodation costs are not covered by the fees.
  • There is an application fee of €130 for all applicants. Please note that the application fee is non-refundable.
  • Tuition fees may be subject to change.

Scholarship

The MSc in Marketing & Creativity team recognises the important role the programme is playing in preparing the next generation of responsible, strategic and critically-thinking marketing professionals.

With this in mind, the programme offers a variety of scholarships to support our students’ journey to becoming tomorrow’s creative marketers. As a student admitted on the MSc in Marketing & Creativity, you may benefit from the following scholarship opportunities:

Marketing Excellence Scholarship

  • Value: Up to £5,000
  • Eligibility criteria: This scholarship is available to all students, who are offered a place to study on the programme in January 2021 and are able to demonstrate excellent past academic performance, a varied and relevant professional experience and, most importantly, a potential for an outstanding marketing career.
  • How to apply: Once offered a place to study on the programme, you will have up to four weeks to submit an entry to our admissions team, outlining why you should be awarded our Marketing Excellence Scholarship. The entry may be in any format (video, essay, art, etc.), but it clearly needs to outline your achievements to date and how the MSc in Marketing & Creativity will help you in your intended career path.

Access Opportunity Scholarship

  • Value: Up to £5,000
  • Eligibility criteria: This scholarship is available to all candidates, who are offered a place to study on the programme in January 2021 and are self-funding their studies.
  • How to apply: Once offered a place to study on the programme, you will have up to 4 weeks to submit an application form outlining your current financial situation and how obtaining our Access Opportunity Scholarship will help you in your intended career path

Valerie Alia

Lebanese nationality
Languages:
Arabic, English, French

Degree: BA in Graphic Design
Previous Job: Junior Creative Designer – Marketing & Advertising Agency

LINKEDIN EMAIL

Aasit Thakkar

American nationality
Languages:
English, French, Spanish, Gujurati

Degree: BA in Economics
Previous Job: Director of Communications – Fashion

LINKEDIN EMAIL

Portia Banerjee

Indian nationality
Languages:
English, Hindi, Bengali, Gujarati

Degree: Bachelors in Technology
Previous Job: Marketing specialist – Consultancy

LINKEDIN EMAIL

Zhongzhi Zhang

Chinese nationality
Languages:
Mandarin, English, Spanish

Degree: Tourism Management
Previous Job: Guest Relations trainee – Tourism & Hospitality

LINKEDIN EMAIL

Shuang Han

Chinese nationality
Languages:
Chinese, French, English

Degree: Dual Bachelor in Communication & Applied Foreign languages
Previous Job: Assistant Account Manager – Global Advertising Agency

LINKEDIN EMAIL

Chiedozie Onwuzulike

Nigerian nationality
Languages:
English, Igbo

Degree: Accounting
Previous Job: Senior Banking officer – Financial Services

LINKEDIN EMAIL

“Creativity is the theme that runs throughout all modules, and you’ll be able to put this into practice through class discussions, seminars and projects. For me, creativity was indeed what made the programme stand out, and the case studies we worked on helped enhance my creativity skills as well. The Creative Seminars also brought me face-to-face with real challenges across many industries”

Alexa BAUMGÄRTNER

Junior Digital & Communication Manager at L’Oréal

Class of 2017

“Where ESCP Business School made the difference for me was the way in which they taught us the newest forms of marketing. We got challenged by top executives to make ‘out-of-the-box’ pitches and find creative, yet long-term solutions to challenging problems.”

Dimitri HOPPENBROUWERS

Managing Partner at 26 Fields

Class of 2014

READY FOR A LIFE CHANGING EXPERIENCE?

APPLY NOW

Visit the link below and please choose “Masters of Sciences (MSc)” in the “Admission” section after having created your account to proceed to the MSc in Marketing & Creativity application form (you will be able to choose it from our full MSc list).

apply now

CONTACT US

Joanna BABICZ
Admissions Coordinator

Tel: +44 (0)20 7443 8876
msc.mmk@escpeurope.eu

DOWNLOAD THE PROGRAMME’S BROCHURE

Do you want to study a strategic and innovative programme that places creativity at the core of marketing practice?

The MSc in Marketing and Creativity has a unique balance between creative and analytical thinking in marketing management.











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