Behind the scenes of branding
MMK students dove deeper into understanding brands with a visit to London’s Museum of Brands.
Storytelling through sight, sound, and space
Theatre company Punchdrunk shows MMK students what it’s like to tell stories with more than just words.
Beyond the brief: Outside-the-box thinking for crafting campaigns
MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.
5 Tips for honing creativity in business
Students from the Entrepreneurship and Digital Transformation track showcase creativity in this summer's Jean-Baptiste Say Entrepreneurship Festival.
Channelling creativity through all channels
This year’s Fashion and Luxury track students from the MMK got to work on a special project for CHANEL as part of their Omnichannel Management course.
What makes a great story?
The winners of this year’s L’Oréal Big Picture Project talk about what it means to make a story that sells.
Embracing the Normal You
https://www.youtube.com/watch?v=RNauu8mgsJk By MMK Student Shaurya Singh
No PowerPoint Allowed!
This post is not another tribute to Jeff Bezos for banning PowerPoint presentations from Amazon. That being said, there are some interesting things that happen when you remove the most [...]
Creative Learning Process
What is creativity? How do we define it? And most importantly, how do we apply and nurture creativity in our future careers? – we, the MMK students, solved these questions [...]
Career spotlight: Ashleigh Steinhobel
While reading Campaign Magazine we came across a very interesting article about branding written by almuna Ashleigh Steinhobel (here). We thought it was a great reason to catch up! [...]
L’Oréal Big Picture 2021
The L’Oréal Big Picture is one of the highlights of the year for many students on the MSc in Digital Transformation and the MSc in Marketing & Creativity. Created by [...]
Raising Awareness About Masks Through Creativity Marketing
In light of the current health crisis, most countries have implemented the mandatory use of face masks to limit the spread of the COVID-19. However, adoption by citizens is proving [...]
Behind The Scenes Of “Nos Ombres”
Video is one of the most impactful, versatile and successful formats in digital marketing and social media (1). This is why during the first term of the MSc in Marketing [...]
Addressing sexual harassment as part of the social change ecosystem
Over the past few years, there has been a global rise in social activism regarding raising awareness about sexual harassment. Despite the work of UN Women worldwide to increase the [...]
Ideas Are Cheap, Execution Is Everything
Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee For a young creative marketer, L’Oréal has always been an aspirational brand to observe and learn from. During my master's [...]
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