The Paris 2024 Olympics were not only a showcase of athletic excellence but also a remarkable stage for brand activations that captured the imagination of audiences worldwide. As the Games [...]

Netflix's "Bridgerton" has become a cultural phenomenon, captivating audiences with its blend of Regency-era drama, romance, and modern sensibilities. As the highly anticipated Season 3 approached, Netflix rolled out an [...]

Fashion trends have always been cyclical. However, the undeniable role of TikTok in accelerating these cycles has made them increasingly shorter, often contributing to the fleeting and ephemeral nature of [...]

05 Marketing tips from an Enterpreneur

Established in 1913, Stanley has been supplying the same drinkware through the years. However, they needed to change their brand recognition to gain attention in this world full of brands [...]

  Students were grouped into teams, with each team given a theme explored in class, such as Segmentation, Pricing, Luxury Retailers, Supply Chain, Integrated Communications, Omnichannel, and more. The goal [...]

Last February, MMK students (MSc in Marketing & Creativity) embarked on a journey that pushed the boundaries of luxury and sustainability. Their challenge was to deliver Ferrari; How to combine [...]

MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.

This year’s Fashion and Luxury track students from the MMK got to work on a special project for CHANEL as part of their Omnichannel Management course.