Creative Learning Process
What is creativity? How do we define it? And most importantly, how do we apply and nurture creativity in our future careers? – we, the MMK students, solved these questions [...]
Career spotlight: Ashleigh Steinhobel
While reading Campaign Magazine we came across a very interesting article about branding written by almuna Ashleigh Steinhobel (here). We thought it was a great reason to catch up! [...]
L’Oréal Big Picture 2021
The L’Oréal Big Picture is one of the highlights of the year for many students on the MSc in Digital Transformation and the MSc in Marketing & Creativity. Created by [...]
Raising Awareness About Masks Through Creativity Marketing
In light of the current health crisis, most countries have implemented the mandatory use of face masks to limit the spread of the COVID-19. However, adoption by citizens is proving [...]
Behind The Scenes Of “Nos Ombres”
Video is one of the most impactful, versatile and successful formats in digital marketing and social media (1). This is why during the first term of the MSc in Marketing [...]
Addressing sexual harassment as part of the social change ecosystem
Over the past few years, there has been a global rise in social activism regarding raising awareness about sexual harassment. Despite the work of UN Women worldwide to increase the [...]
Ideas Are Cheap, Execution Is Everything
Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee For a young creative marketer, L’Oréal has always been an aspirational brand to observe and learn from. During my master's [...]
Fedora x ESCP: Collaborating Today To Deliver The Next Steps For The Performing Arts Tomorrow
By Caroline Moser | Jongeun Lee | Maria Claudia Aguilar | Marouane Saidi | Valerie Alia As MSc in Marketing & Creativity students, the Company Consultancy Project represents for us [...]
The E-commerce Battle: Owned DTC Channels vs. E-retailers
By Anaïs COULAUD, Trisha POPIELARCZYK, Marie SAUGIER, Florian STEINBAUER, Zhongzhi ZHANG The beauty and personal care industry has grown exponentially over the past decade, and continues to enjoy promising prospects [...]
Reinventing The Beauty of Tomorrow Through Health and Wellness
By Clara Lefort, Kanika Loomba, Meike Friederich, Giulia Isidori and Aasit Thakkar MSc in Marketing & Creativity students uncover the future intersection of beauty, health, and wellness in collaboration with [...]
Cracking the Digital Fragrance Experience Through Experiential Design
By Valena ALTENDORF, Joshua CROSBY, Elissa DE MELO, Mariela MORTOLA, Amina TAUTSCHER , Giulio TUCCI Mentor: Thien Nguyen, Digital & Content Marketing Manager for Western Europe at Barilla Group Client: Simon Guillemet, [...]
After Big Picture Win, ESCP Students Team Move Closer to Product Launch
By Bianca BOSATRA, Eliav COHEN, Louise DILLIES, Miguel GASPAR, Gabrielle OTTO, Elena SIMONI — When a group of six ESCP students from the MSc in Marketing & Creativity and the [...]
Are opera and ballet even relevant anymore?
By HAN Shuang, JAIN Nivedita, ZHANG Yao FEDORA - The European Circle of Philanthropists of Opera and Ballet is here to convince you they very much are. The fast-paced multicultural [...]
Breaking the e-commerce waste cycle
By FREGUJA Gabriele, GEROVASSILIOU Vasiliki, JAKUBOWICZ Aline, SERRADURA Nicole, STRAPASSON-PIN Allan As part of our ESCP MSc in Marketing & Creativity (MMK), we all had to work for two months [...]
GlowLab: A Brand-New Reusable, Personalisable and Eco-Friendly Sheet Mask by Kiehl’s
By KARSTENS Anna Maria, KLEPIC Mirjana, MARTINEZ Elena, RAMESH Drishya, SCANNELL Ciara For our Company Consultancy Project for the ESCP MSc in Marketing & Creativity, our team were assigned global [...]
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