By Alkimini Gritzali   There is no need to introduce once again the influence of social media in people's lives and their importance for modern marketing. We all know that [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School During my career as a marketing practitioner - and still these days as a marketing consultant - I have worked [...]

By Dr Tom van Laer Companies are used to arguing their case. If you send in a complaint, you get an explanation in return. But if there is one thing [...]

By Dr Vlad Glaveanu Questions about value and its emergence stand at the core of many disciplines across the social sciences and the humanities. This is how, today, we have [...]

By James Henry Creativity Marketing might seem to be the most appropriate term to describe the more intriguing and clever marketing efforts of various companies, charities, institutions and just about [...]

By Peter Stephenson-Wright, Affiliate Professor, ESCP Business School The outcome of last week's US Presidential election reminds us yet again of the power of an established brand - including a [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School   Today, I want to discuss two common shortcuts people make when thinking of what makes a brand creative - [...]

By Alkimini Gritzali Burberry is a brand that needs no introduction. Founded in 1856 by Thomas Burberry, the British Heritage Label is now one of the most famous and profitable luxury [...]

IT, Finance and Business Intelligence are no longer the only users of large streams of data: Marketing departments are starting to leverage 'big' data more and more, often to drive [...]

Tom van Laer answers the question posed in response to his blog on 17th October, 2012. Thank you, Abhijin, for this interesting question. Depending on your age and memory, developments in [...]

By Laurent François, CMC Expert and Founder of RE-UP If you're familiar with advertising agencies' way of life, you've already faced comprehensive guidelines, established by global brands. Specs are precise, [...]

Last week's 'Marketing' magazine featured a debate for and against the idea that the top creative marketing talent is to be found in London and that top brands have to [...]

By Alkimini Gritzali How does a town just disappear? "When I was six, my dad killed himself and we left the old town where I was very happy. Now I [...]

150 years ago, Uncle Tom's Cabin of Harriet Beecher Stowe played an important role in galvanizing public opinion against slavery. That is a novel written by one individual. However, in the past [...]

Mistakes are wrong, right?  Well, no. A fundamental characteristic of Creativity Marketing is the drive to find new and unexplored solutions to problems. And that means taking risks and travelling [...]