Constructing and Marketing Beauty in Indonesia: An Interview with Dr Jeaney Yip
Exploring female beauty through skin care advertisements and its visual representations for Indonesia's emerging middleclass. What's your research on beauty about? This research in collaboration with Associate Professor Susan Ainsworth [...]
Redefining Male Beauty in South Korea – An Interview with L’Oréal Professorship Award Winner Ann Kristin Rhode
Ann Kristin Rhode works as a cross-cultural consumer researcher and lecturer at ESCP Business School in Paris. In addition, she pursues a PhD in Business Administration, Specialization Marketing, at ESCP [...]
Can co-creation work in B2B?
By Marie Taillard and Jerome Couturier Co-creation strategies in which consumers provide product ideas, services, reviews and other benefits to each other have been well publicised and are behind the [...]
Why The Alumni Network of ESCP Business School’s Marketing & Creativity Programme Strengthens Year after Year
Probably one of the most attractive aspects of any graduate degree is the strength of its alumni network. The MSc in Marketing & Creativity (MMK) is a young programme which [...]
Four Reasons Why Learning How to Manage for Social Impact is Crucial to Marketers
This past summer, a group of ESCP Business School students from the MSc in Marketing & Creativity postgraduate programme (MMK) travelled to the Philippines to work for a grassroots NGO, [...]
Career Spotlight: MSc in Marketing & Creativity alumna Ana Marcela Suclla
On Transitioning from a Corporate to NGO Environment and Working on Social Good Campaigns Like many of our MSc in Marketing & Creativity alumni, Ana Marcela Suclla (Class of 2013) [...]
The Importance of Creativity in an Era of Disruption
By Carolyn Ryan The world is changing.....fast A recent book by McKinsey's Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends, draws on 25 years of research [...]
Why Creativity is Crucial To Marketing Analytics- A Conversation with Dr. Hsin-Hsuan Meg Lee
We spoke to Dr. Hsin-Hsuan Meg Lee, a professor here at ESCP Business School specialising in self-presentation and digital identity. She is currently teaching a class called Creative Analytics. Her [...]
Career Spotlight: MSc in Marketing & Creativity alumna Romy Mouzannar
Integrating Creativity in Brand Management Meet Romy Mouzannar, a member of the MSc in Marketing and Creativity Class of 2012, who exudes passion for her career in brand management. She [...]
Career Spotlight: MSc in Marketing and Creativity Alumnus, Rishin Shah
Analysing Digital Consumer Trends and Brand Positioning Meet Rishin Shah, MSc in Marketing and Creativity Class of 2011, talks to us about the future of communicating with consumers and how [...]
Career Spotlight: Adel Taalab, MMK 2011
Creativity is Key to Overcoming Marketing Challenges Adel Taalab tells us about the challenge of marketing cigarettes and how thinking outside the box has been essential to successfully connecting with [...]
Career Spotlight: MSc in Marketing & Creativity Alumna, Nicole Stokman
Nicole Stokman, MSc in Marketing & Creativity Class of 2011, describes how she has moved from traditional advertising to creative marketing since finishing the programme. Where are you now? I'm [...]
Career Spotlight: Msc in Marketing & Creativity Alumna, Jessica Circi
The publishing industry in today's digital era and entrepreneurship in Asia Jessica Circi, MSc in Marketing & Creativity Class of 2014, reveals to us that print is most certainly not [...]
Career Spotlight: Msc in Marketing & Creativity Alumna, Arita Celma
Retail in the Digital Age, Creativity Marketing, and Travel Arita Celma graduated from the MSc in Marketing & Creativity in 2011. Here she talks to us about how the retail [...]
Big Picture Videos – A Disruptive Vision of Beauty and Cosmetics for the 21st Century
By Marie Taillard, CMC Director As Founding Member of the Creativity Marketing Centre, L'Oréal offers our students unique opportunities to apply their creative skills to some of their strategic and [...]
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