By Dr Tom van Laer This week, my colleagues and I hosted Dr Elif Izberk-Bilgin of the University of Michigan-Dearborn. Elif has written some influential papers on consumer activism, or [...]

By Judy Bayer and Dr Marie Taillard   Dr. Marie Taillard, Director of the Creativity Marketing Centre at ESCP Business School, and Judy Bayer, Director Strategic Analytics for Teradata International, recently published [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School At the CMC, we think that consumer creativity accounts for a lot of the (perceived) value that consumers experience in [...]

By Laura Hayes, MMK Student A series of recent events, aptly entitled the 'Swap Shop' series, gave my fellow MSc in Marketing and Creativity students and I a chance to [...]

By Dr Vlad Glaveanu It is exasperatingly common to hear the 'thinking outside the box' remark in relation to creativity. This is so not because challenging 'boxed' thinking is not [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School Has the good old questionnaire had its days? Research is increasingly relying on new technologies to improve our understanding of [...]

By Dr Minas Kastanakis, Associate Professor at ESCP Business School This week, my colleagues and I hosted the Distinguished Chair of Business Administration, Professor of Marketing Charles Ingene of School [...]

By Dr Marie Taillard, CMC Director In the morning-after analyses following the 2012 US Presidential elections, most pundits agreed on one particular point that had gone very right for the [...]

By Alkimini Gritzali   In the modern marketing theory, all products are considered as services, co-created by the producer and the consumer (Prahalad & Ramaswamy, 2004; Vargo & Lusch, 2004). [...]

By Peter Stephenson - Wright, Affiliate Professor at ESCP Business School Once upon a time, brands were only something that manufacturers created to try to capture the finest qualities of [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School When people see a brand as a creative one, they expect any of its moves (e.g. new product launch, TV ad, etc.) [...]

By Dr Luca Visconti Over the last decade street art creativity has entered various domains of consumer life, such as public space (e.g., the apartheid wall in Palestine, JR's 'Women are Heroes' [...]

By Dr Tom van Laer In the past ten years, social media have revolutionized the way people communicate. Each day, 483 million users log on to Facebook. Each minute, 72 [...]