Is Big Data a marketer’s dream come true?
By Laure Claire & Benoit Reillier The concept of "big-data" is on everybody's [...]
By Laure Claire & Benoit Reillier The concept of "big-data" is on everybody's [...]
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
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By Marie Taillard, CMC Director Early November is always a [...]
Authors: Tom van Laer, Ko de Ruyter, Luca Visconti, and [...]
Authors: Minas N. Kastanakis and George Balabanis Publisher: ScienceDirect Cited as: Kastanakis, [...]
Being creative in research sometimes is about challenging taken for [...]
By Laure Claire & Benoit Reillier Platforms are the dirty little secret [...]
By Chris Halliburton, Professor at ESCP Business School Three [...]
Authors: Minas N. Kastanakis and George Balabanis Publisher: ScienceDirect Cited as: Kastanakis, [...]