What makes a great story?
The winners of this year’s L’Oréal Big Picture Project talk about what it means to make a story that sells.
Is Big Data a marketer’s dream come true?
By Laure Claire & Benoit Reillier The concept of "big-data" is on everybody's [...]
Coca Cola’s Secret formula: an ancient creative marketing recipe
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
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Why Our MSc in Marketing and Creativity is “Not By The Book” — An Inside Look at our Unique Approach
By Marie Taillard, CMC Director Early November is always a [...]
The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers Narrative
Authors: Tom van Laer, Ko de Ruyter, Luca Visconti, and [...]
Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Authors: Minas N. Kastanakis and George Balabanis Publisher: ScienceDirect Cited as: Kastanakis, [...]
To think positively or not to think positively about one’s future, that is the (research) question!
Being creative in research sometimes is about challenging taken for [...]
How to ignite hypergrowth: Platforms’ secrets
By Laure Claire & Benoit Reillier Platforms are the dirty little secret [...]
How creativity works? – To brainstorm or not to brainstorm……?
By Chris Halliburton, Professor at ESCP Business School Three [...]
