Career Spotlight: Gabriel Gutierrez, MMK 2015
Building a Startup - Creative Communication is Key The entrepreneurial Gabriel Gutierrez tells us about how the lessons he learnt from the MSc in Marketing and Creativity are helping him [...]
Digital Trends – Working across both the Startup and the Corporate Environments
An interview with Luka Brekalo Where are you now? I am the e-commerce manager at L'Oréal Germany, Cosmétique Active. Tell us a bit about your path since the studying the [...]
What every luxury brand can learn from the transformation of Yves Saint Laurent
By Dr Ben Voyer, Associate Professor at ESCP Business School On the eve of New York Fashion Week, the eyes of the fashion world will be fixed on Los Angeles, [...]
Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?
By Dr Ben Voyer, Associate Professor at ESCP Business School. Every year, seasonal promotions come back, and every year, consumers wonder: should I buy or should I not? Originally a [...]
ESCP Business School Professor Featured on the RSA Fellowship
Dr Benjamin Voyer was listed on the latest edition of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Fellow Spotlight for his recently named L'Oréal Professor [...]
How ESCP Europe’s MSc in Marketing & Creativity boosted my career
I could write endless pages on how the MSc in Marketing and Creativity (MMK) changed my life. For now, I'll just share a couple of paragraphs that briefly explain: How [...]
What I learnt from Nicole Kidman
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School Creativity Marketers can draw inspiration from anything. In my case, from Nicole Kidman in the play "Photograph 51" by Anna Ziegler this [...]
Google AdCamp
August 2015. 50 EMEA students, including Nora Rekus, Martinho Bragança de Miranda and I discover that we have been selected by Google to attend their Ad Camp in Dublin in [...]
Why Sound Matters: The Importance of Audio for Brands
Finn Bohn, Assistant Strategic Assortment & Purchasing Manager at FRILUFTS Retail Europe AB, and graduate of the MSc in Marketing and Creativity. It's tough to stand out as a brand. [...]
Climate Change: Winning the Challenge of Consumer Sentiment
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School INFO MAGAZINE - SEPTEMBER 2015 THE BUSINESS OF CLIMATE CHANGE Back in 1990, as the green movement first gained critical mass [...]
Managing for Social Impact
As part of the Managing for Social Impact module on the MSc in Marketing and Creativity, I was a member of a team of 11 ESCP Business School students who travelled [...]
From Customer Centricity to Purposeful Ecosystems: Lessons from LEGO, Mozilla, Blablacar and more
By Marie Taillard, MBA, PhD Associate Professor, Marketing Director, Creativity Marketing Centre Much of our marketing teaching in recent years has focused on getting future marketers to move beyond product [...]
The Race to Leverage Content: A Leading Publisher Perspective
The Creativity Marketing Centre hosted a talk on 'Brands vs Publishers: The Race to Leverage Content' with speakers Lee Wilkinson (Vice President, Strategy &Product Management, Hearst Magazines International) and Adrián [...]
Reputation Squad Talk to ESCP Business School MSc in Marketing and Creativity Students in Paris
On 15th September students from the MSc in Marketing & Creativity programme currently studying in Paris visited the offices of The Reputation Squad, an innovative pioneer in new technology and [...]
The Race to Leverage Content: The Media Perspective
Adrián Ruiz-Mediavilla, Marketing Director at Viacom International Media Networks, was invited to speak recently at ESCP Business School's London Campus. He shared key insights on current challenges faced by the [...]
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