L’Oréal Big Picture 2020: Reimagined
A third of the planet being locked down forced faculty from ESCP Business School and their partners at L’Oréal to find an alternative way to run L’Oréal Big Picture 2020, [...]
How brands use the Covid-19 crisis to reposition themselves
As the Covid-19 continues to spread around the world, the pressure on businesses to address a new reality has been immense at every level. While it is still too early [...]
Is Big Data a marketer’s dream come true?
By Laure Claire & Benoit Reillier The concept of "big-data" is on everybody's lips these days. As every self-respecting new buzzword, "big-data" may be a bit over hyped but this doesn't mean that [...]
Building an AdTech Startup: How Marketing Technology Is Changing Recruitment
Artur Lapinsch is the Founder of Perengo DSP, a programmatic recruitment platform recently acquired by TMP Worldwide. He is also an Alumnus of ESCP Business School’s innovative MSc in Marketing [...]
MSc in Marketing & Creativity ranked in Top 10 worldwide by QS
ESCP Business School's MSc in Marketing & Creativity (MMK) has been ranked 6th worldwide in the QS Master in Marketing Rankings 2020. An impressive 98% of the programme's graduates [...]
What is the Secret of Building a Disruptive App? Here’s What You Need to Know
App Annie reports that the global app economy will be worth a staggering US $6.3 trillion by 2021, up from US $1.3 trillion in 2016 due to device growth and [...]
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