Raising Awareness About Masks Through Creativity Marketing
In light of the current health crisis, most countries have implemented the mandatory use of face masks to limit the spread of the COVID-19. However, adoption by citizens is proving [...]
Behind The Scenes Of “Nos Ombres”
Video is one of the most impactful, versatile and successful formats in digital marketing and social media (1). This is why during the first term of the MSc in Marketing [...]
Addressing sexual harassment as part of the social change ecosystem
Over the past few years, there has been a global rise in social activism regarding raising awareness about sexual harassment. Despite the work of UN Women worldwide to increase the [...]
Ideas Are Cheap, Execution Is Everything
Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee For a young creative marketer, L’Oréal has always been an aspirational brand to observe and learn from. During my master's [...]
Fedora x ESCP: Collaborating Today To Deliver The Next Steps For The Performing Arts Tomorrow
By Caroline Moser | Jongeun Lee | Maria Claudia Aguilar | Marouane Saidi | Valerie Alia As MSc in Marketing & Creativity students, the Company Consultancy Project represents for us [...]
The E-commerce Battle: Owned DTC Channels vs. E-retailers
By Anaïs COULAUD, Trisha POPIELARCZYK, Marie SAUGIER, Florian STEINBAUER, Zhongzhi ZHANG The beauty and personal care industry has grown exponentially over the past decade, and continues to enjoy promising prospects [...]
STAY AHEAD OF THE CURVE
How can you take your career to the next level and stand out from the crowd? Studying Creativity Marketing at ESCP Business School can open new possibilities for you!
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