Our transportation into Game of Thrones could have ugly results
By Dr Tom Van Laer The fourth season of Game [...]
Creativity Marketing Research Seminar Series
Overview The Creativity Marketing Centre (CMC) at ESCP Business School [...]
ESCP short-listed in the UK Business School of the Year category of the Times Higher Education Awards 2013
ESCP Business School (est. 1819) is proud to announce its [...]
2014 ESCP-GAMMA JOINT SYMPOSIUM
ESCP Business School and Global Alliance of Marketing & Management [...]
A New Approach to Segmentation
By Judy Bayer and Dr. Marie Taillard Dr. Marie Taillard, [...]
CMC Experts join the International Centre for the Cultural Psychology of Creativity (ICCPC) as Associates
Dr. Marie Taillard, Director of the Creativity Marketing Centre (CMC) [...]
Does marketing reflect religion or does religion reflect marketing?
By Dr Tom van Laer This week, my colleagues and [...]
The creativity challenge
By Dr Vlad Glavenau We live in an age of [...]
The Importance of a Social Approach to Data Analysis to Maximise Value
By Judy Bayer and Dr Marie Taillard Dr. Marie [...]
Harnessing consumer creativity: a difficult but rewarding task
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
