CMC Experts join the International Centre for the Cultural Psychology of Creativity (ICCPC) as Associates
Dr. Marie Taillard, Director of the Creativity Marketing Centre (CMC) at ESCP Business School and Dr. Benjamin Voyer, Assistant Professor of Marketing at ESCP Business School joined the International Centre for the Cultural Psychology of Creativity (ICCPC) at Aalborg University in Denmark as Associates.
The ICCPC promotes the study of creativity from a social and cultural perspective. Its approach has empowered a socio material,systemic framework that shows the multiple actors, audiences,actions, artefacts and affordances involved in creative acts.
The centre brings together scholars, researchers and practitioners with an interest in creativity as a socio-cultural phenomenon, distributed between creators and their audiences,between creators and their material environment.
The centre aims to provide a platform for creativity researchers and cultural psychologists and foster a) the development of theory;b) methodological innovation and c) research projects within the framework of the cultural psychology of creativity.