What is the Secret of Building Brands in a Developing Market? Apple got it wrong, Samsung got it right. Feyi Olubodun, General Manager and COO of Insight Communications & International [...]

ESCP Business School's EXEC MBA, in collaboration with the Creativity Marketing Centre, hosted a talk on “Entrepreneurship & How to Build a Billion Dollar App'” with speaker George Berkowski, Founder & CEO [...]

The Austrian-American economist Joseph Schumpeter is well known for coining the term "creative destruction." The term refers to the cyclical phenomenon in economics whereby markets destroy themselves from one generation [...]

The phrase that "any publicity is good publicity" does not always apply. Luxury brand Rolex faced this matter when they were associated with demonstrations in Milan. The Italian government hoped [...]

By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School In my early years working at an advertising agency, I once presented a creative idea to a client only slightly older [...]

By Niek Ploegman When I owned a restaurant 15 years ago, my notion of creating value was quit straightforward: buy fresh produce at the farmer's market, combine my grandmother's recipes with the [...]

By Kudzayi Ngwerume The concept of companies adopting and supporting social innovation programs to contribute to the development of society is gaining momentum. At DAVOS 2015 - there was strong [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School After decades fighting to be the cheapest, many supermarkets chains need to reinvent their model. With a grocery market increasingly [...]

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Business School is - as the programme's name suggests - a creative mindset.  This is [...]