How to Master the Magical Art of Communication
Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, [...]
Cyber Security: Its Threats and How to Prevent Them
Leaked information, data theft and manipulation are some of the biggest threats that organisations face in the digital era. Companies must build a resilient environment in order to protect their [...]
The Impact of Social Media on Today’s Business Markets
The world is changing fast and yesterday's processes are no longer valid today The global economy's operating system is being reworked and today’s businesses leaders are asked to maximise ROI [...]
Creative Predictive Analytics Challenge
PWC reports the global entertainment and media (E&M) industry is set to hit a staggering USD $2.2 tn by 2021, and it is currently going through a transformation process. It [...]
BigPicture2018 : ESCP Business School and Institut Français de la Mode students conjure up personalisation solutions for L’Oréal
A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation. On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc [...]
CEO of Insight Publicis, Feyi Olubodun, shares insights on Nigerian advertising; launches new book at ESCP Business School
On 8th May, as part of the C-Suite Lecture Series, ESCP Business School's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight [...]
Honey, I seem to have joined a start-up in Silicon Valley!
The entrepreneurship journey - What you'll need to succeed One thing led to another; or rather, many things led to one thing: a Delaware-registered company. After months with endless meetings, [...]
Artificial Intelligence: The Future of Businesses, Society and Everyday Life
The operating processes for global businesses and organisations are being reworked. Today's leaders must be able to adapt to a new reality that brings artificial intelligence, a new technology that [...]
Calling all creative innovators in Africa, the environment needs you
By Kudzayi Ngwerume A recent report has shown that in addition to conflict, climate change is contributing to food insecurity across some parts of the continent: ''224 million people are [...]
7 things I Learned While Pretending To Be an Entrepreneur in Silicon Valley
When I finally had the chance I joined my ESCP Business School peer and friend Oz to see whether I could contribute in any form or shape to his health [...]
The time is now for renewables in Africa
By Kudzayi Ngwerume ''In addition to meeting the immediate environmental challenges that we face, we also need to focus more acutely on the potential economic and societal risks that may [...]
How Meeting Local Street Shops Made Me Creative
By Sebastian Carru Managing this project, for the development of the community of small businesses, with my peers at ESCP Business School, was possibly the hardest challenge of all during [...]
All Blockchain Everything: The Adtech Case
By Sebastian Carru "Ad fraud" Is BIGGER Than Ever. At the end of July, Procter & Gamble, the FMCG giant, reported a massive cut on digital advertising spending over the [...]
L’Oréal & BigPicture2017: Shape the Future of the Industry of Beauty
A week-long workshop to challenge traditional business models in the beauty industry with disruptive innovation. On Monday 24 April, Brynhild Dumas (Director of Executive Education & Business Development, ESCP Business [...]
How Consumer’s Review on Beauty Mobile Application Affects Perceived Information Authenticity, Brand Attitude, Purchase Intention and Electronic Word-of-Mouth (E-WOM)
An interview with Haemin Seok, Minjee Chung, and Enju Ko What is your research on beauty focused on? With the development of digital communication technology, several companies and brands around [...]
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