Papers

Papers2019-11-13T04:59:18+00:00

BigPicture2018 : ESCP Business School and Institut Français de la Mode students conjure up personalisation solutions for L’Oréal

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation. On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc [...]

June 5th, 2018|4 Comments

CEO of Insight Publicis, Feyi Olubodun, shares insights on Nigerian advertising; launches new book at ESCP Business School

On 8th May, as part of the C-Suite Lecture Series, ESCP Business School's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight [...]

May 24th, 2018|4 Comments

How Consumer’s Review on Beauty Mobile Application Affects Perceived Information Authenticity, Brand Attitude, Purchase Intention and Electronic Word-of-Mouth (E-WOM)

An interview with Haemin Seok, Minjee Chung, and Enju Ko What is your research on beauty focused on? With the development of digital communication technology, several companies and brands around [...]

March 2nd, 2017|2 Comments
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