Managing for Social Impact
As part of the Managing for Social Impact module on [...]
From Customer Centricity to Purposeful Ecosystems: Lessons from LEGO, Mozilla, Blablacar and more
By Marie Taillard, MBA, PhD Associate Professor, Marketing Director, Creativity [...]
The Race to Leverage Content: A Leading Publisher Perspective
The Creativity Marketing Centre hosted a talk on 'Brands vs [...]
Reputation Squad Talk to ESCP Business School MSc in Marketing and Creativity Students in Paris
On 15th September students from the MSc in Marketing & [...]
The Race to Leverage Content: The Media Perspective
Adrián Ruiz-Mediavilla, Marketing Director at Viacom International Media Networks, was [...]
Beyond Cheap: Innovating for the Base of the Pyramid
By Kudzayi Ngwerume Nestlé recently announced its plans to reduce [...]
What is the Secret of Building Brands in a Developing Market?
What is the Secret of Building Brands in a Developing [...]
How to Build a Billion Dollar App
ESCP Business School's EXEC MBA, in collaboration with the Creativity [...]
Why Schumpeter would be a great 21st century CMO
The Austrian-American economist Joseph Schumpeter is well known for coining [...]
Rolex, Skittles and the brands caught in world events
The phrase that "any publicity is good publicity" does not [...]
