Being creative in a non-creative industry
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
How should companies respond to stories in social media?
By Dr Tom van Laer Companies are used to arguing [...]
Value as process
By Dr Vlad Glaveanu Questions about value and its emergence [...]
Crowdsourcing your marketing, brick by brick
By James Henry Creativity Marketing might seem to be the [...]
Good Brands & Bad Brands
By Peter Stephenson-Wright, Affiliate Professor, ESCP Business School The outcome [...]
Who’s creative, who’s not?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Burberry: The digital birth of an icon
By Alkimini Gritzali Burberry is a brand that needs no introduction. [...]
Let’s talk about data that makes Marketing sense
IT, Finance and Business Intelligence are no longer the only [...]
What is the link between narrative persuasion and social media?
Tom van Laer answers the question posed in response to his [...]
What a Marrocodile can tell us about consumers and Creativity Marketing
By Laurent François, CMC Expert and Founder of RE-UP If [...]
