How can creative research methods teach us about the sensory aspects of consumption?
By Dr Tom van Laer I recently saw the documentary Manakamana by [...]
Marketers are creating value for companies. But are they creating value for consumers?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
What makes telenovelas so popular?
By Dr Tom van Laer A particular type of consumer [...]
When customers cook up value with the brand: Resource integrating ecosystems
By Dr Marie Taillard, CMC Director Several of us at [...]
Our transportation into Game of Thrones could have ugly results
By Dr Tom Van Laer The fourth season of Game [...]
A New Approach to Segmentation
By Judy Bayer and Dr. Marie Taillard Dr. Marie Taillard, [...]
Does marketing reflect religion or does religion reflect marketing?
By Dr Tom van Laer This week, my colleagues and [...]
The Importance of a Social Approach to Data Analysis to Maximise Value
By Judy Bayer and Dr Marie Taillard Dr. Marie [...]
Harnessing consumer creativity: a difficult but rewarding task
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
The challenge to remain relevant
By Laura Hayes, MMK Student A series of recent events, [...]
