Rolex, Skittles and the brands caught in world events
The phrase that "any publicity is good publicity" does not [...]
What coffee can teach us about creativity
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School In [...]
Creating & Capturing Value in a Business Ecosystem
By Niek Ploegman When I owned a restaurant 15 years [...]
Creating Value through Social Innovation
By Kudzayi Ngwerume The concept of companies adopting and supporting [...]
Reinventing supermarkets in the post price-war era
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
MMK entrepreneur shares his crowdfunding secrets
One of the main tenets of the MSc in Marketing [...]
Brands on the Skin: Which Brand would you Choose for a Tattoo?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Platform powered ecosystems: the new competitive frontier
Laure Claire and Benoit Reillier As you know we like [...]
Luxury Marketing in Asia: Time for a More Creative Approach!
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
What is a platform business?
By Laure Claire and Benoit Reillier Since we declared our [...]
