Black Friday, Cyber Monday, What drags consumers to these? How creative are marketers at crafting promotions?
By Dr Ben Voyer, Associate Professor at ESCP Business School. [...]
By Dr Ben Voyer, Associate Professor at ESCP Business School. [...]
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School Creativity [...]
Finn Bohn, Assistant Strategic Assortment & Purchasing Manager at FRILUFTS [...]
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School INFO [...]
By Marie Taillard, MBA, PhD Associate Professor, Marketing Director, Creativity [...]
The Creativity Marketing Centre hosted a talk on 'Brands vs [...]
Adrián Ruiz-Mediavilla, Marketing Director at Viacom International Media Networks, was [...]
What is the Secret of Building Brands in a Developing [...]
ESCP Business School's EXEC MBA, in collaboration with the Creativity [...]
The Austrian-American economist Joseph Schumpeter is well known for coining [...]