All Blockchain Everything: The Adtech Case
By Sebastian Carru "Ad fraud" Is BIGGER Than Ever. At [...]
How Consumer’s Review on Beauty Mobile Application Affects Perceived Information Authenticity, Brand Attitude, Purchase Intention and Electronic Word-of-Mouth (E-WOM)
An interview with Haemin Seok, Minjee Chung, and Enju Ko [...]
Constructing and Marketing Beauty in Indonesia: An Interview with Dr Jeaney Yip
Exploring female beauty through skin care advertisements and its visual [...]
Redefining Male Beauty in South Korea – An Interview with L’Oréal Professorship Award Winner Ann Kristin Rhode
Ann Kristin Rhode works as a cross-cultural consumer researcher and [...]
Can co-creation work in B2B?
By Marie Taillard and Jerome Couturier Co-creation strategies in which [...]
Four Reasons Why Learning How to Manage for Social Impact is Crucial to Marketers
This past summer, a group of ESCP Business School students [...]
The Importance of Creativity in an Era of Disruption
By Carolyn Ryan The world is changing.....fast A recent book [...]
Why Creativity is Crucial To Marketing Analytics- A Conversation with Dr. Hsin-Hsuan Meg Lee
We spoke to Dr. Hsin-Hsuan Meg Lee, a professor here [...]
Digital Trends – Working across both the Startup and the Corporate Environments
An interview with Luka Brekalo Where are you now? I [...]
What every luxury brand can learn from the transformation of Yves Saint Laurent
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
