Is the best creative talent mainly found in London (or in capital cities generally)?
Last week's 'Marketing' magazine featured a debate for and against [...]
Oldton: How collective consumer creativity can build a town
By Alkimini Gritzali How does a town just disappear? "When [...]
Why are social media such a big deal and how do they persuade?
150 years ago, Uncle Tom's Cabin of Harriet Beecher Stowe played an [...]
Creativity and mistakes
Mistakes are wrong, right? Well, no. A fundamental characteristic of [...]
Why creativity is not a thing but a relationship
By Dr Vlad Glaveanu The age-old question of where creativity [...]
Creativity Marketing, Speculative Songkick Job Application
By James Henry, MMK Student This is the story of [...]
Creativity for Luxury Brands
With the phenomenal expansion of (the crisis-resistant) luxury markets, certain [...]
Paris vs New York; an exciting tale of two cities
By Alkimini Gritzali A collection of animated pictures made [...]
Holistic Creativity: Why Fast Co is doing it right
By Claude Beaupre At least ten times a day, I [...]
Where is creativity in consumer research? Reflecting on creativity in academic marketing research.
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
