Brand Activations at the Paris 2024 Olympics
The Paris 2024 Olympics were not only a showcase of [...]
Building a Creative Campaign: Bridgertons Season 3 Masterminded Launch
Netflix's "Bridgerton" has become a cultural phenomenon, captivating audiences with [...]
From the minimalist Clean Girl to Maximalist Mob Wife aesthetic: How TikTok Manages to Drive Trends and Consumer Behavior at such a fast pace.
Fashion trends have always been cyclical. However, the undeniable role [...]
Marketing tips from an Enterpreneur
05 Marketing tips from an Enterpreneur
#MarketingTrends | The Stanley Case
Established in 1913, Stanley has been supplying the same drinkware [...]
Beyond Boundaries: MMK’s Journey into Creativity Marketing Wonderland
Students were grouped into teams, with each team given [...]
Race to win the Ferrari challenge
Last February, MMK students (MSc in Marketing & Creativity) embarked [...]
Beyond the brief: Outside-the-box thinking for crafting campaigns
MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.
Channelling creativity through all channels
This year’s Fashion and Luxury track students from the MMK got to work on a special project for CHANEL as part of their Omnichannel Management course.
What makes a great story?
The winners of this year’s L’Oréal Big Picture Project talk about what it means to make a story that sells.
