Who’s creative, who’s not?
By Dr Ben Voyer, Associate Professor at ESCP Business School Today, I want to discuss two common shortcuts people make when thinking of what makes a brand creative - [...]
Burberry: The digital birth of an icon
By Alkimini Gritzali Burberry is a brand that needs no introduction. Founded in 1856 by Thomas Burberry, the British Heritage Label is now one of the most famous and profitable luxury [...]
Let’s talk about data that makes Marketing sense
IT, Finance and Business Intelligence are no longer the only users of large streams of data: Marketing departments are starting to leverage 'big' data more and more, often to drive [...]
What is the link between narrative persuasion and social media?
Tom van Laer answers the question posed in response to his blog on 17th October, 2012. Thank you, Abhijin, for this interesting question. Depending on your age and memory, developments in [...]
What a Marrocodile can tell us about consumers and Creativity Marketing
By Laurent François, CMC Expert and Founder of RE-UP If you're familiar with advertising agencies' way of life, you've already faced comprehensive guidelines, established by global brands. Specs are precise, [...]
Is the best creative talent mainly found in London (or in capital cities generally)?
Last week's 'Marketing' magazine featured a debate for and against the idea that the top creative marketing talent is to be found in London and that top brands have to [...]
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