2014 ESCP-GAMMA JOINT SYMPOSIUM
ESCP Business School and Global Alliance of Marketing & Management Associations jointly hold "the 2014 ESCP-GAMMA Joint Symposium" on "The Self in Consumer/Psychological Research: Current Perspectives and Future Directions" in [...]
A New Approach to Segmentation
By Judy Bayer and Dr. Marie Taillard Dr. Marie Taillard, Director of the Creativity Marketing Centre at ESCP Business School, and Judy Bayer, Director Strategic Analytics for Teradata International, recently [...]
CMC Experts join the International Centre for the Cultural Psychology of Creativity (ICCPC) as Associates
Dr. Marie Taillard, Director of the Creativity Marketing Centre (CMC) at ESCP Business School and Dr. Benjamin Voyer, Assistant Professor of Marketing at ESCP Business School joined the International Centre [...]
Does marketing reflect religion or does religion reflect marketing?
By Dr Tom van Laer This week, my colleagues and I hosted Dr Elif Izberk-Bilgin of the University of Michigan-Dearborn. Elif has written some influential papers on consumer activism, or [...]
The creativity challenge
By Dr Vlad Glavenau We live in an age of contradictory messages regarding creativity. On the one hand, (Western) society as a whole is promoting, through education and media, a [...]
The Importance of a Social Approach to Data Analysis to Maximise Value
By Judy Bayer and Dr Marie Taillard Dr. Marie Taillard, Director of the Creativity Marketing Centre at ESCP Business School, and Judy Bayer, Director Strategic Analytics for Teradata International, recently published [...]
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