Video is one of the most impactful, versatile and successful formats in digital marketing and social media (1). This is why during the first term of the MSc in Marketing [...]
Over the past few years, there has been a global rise in social activism regarding raising awareness about sexual harassment. Despite the work of UN Women worldwide to increase the [...]
Behind the scenes of L’Oréal Innovation Factory with Portia Banerjee For a young creative marketer, L’Oréal has always been an aspirational brand to observe and learn from. During my master's [...]
By Caroline Moser | Jongeun Lee | Maria Claudia Aguilar | Marouane Saidi | Valerie Alia As MSc in Marketing & Creativity students, the Company Consultancy Project represents for us [...]
By Anaïs COULAUD, Trisha POPIELARCZYK, Marie SAUGIER, Florian STEINBAUER, Zhongzhi ZHANG The beauty and personal care industry has grown exponentially over the past decade, and continues to enjoy promising prospects [...]
By Clara Lefort, Kanika Loomba, Meike Friederich, Giulia Isidori and Aasit Thakkar MSc in Marketing & Creativity students uncover the future intersection of beauty, health, and wellness in collaboration with [...]
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