Brand Activations at the Paris 2024 Olympics
The Paris 2024 Olympics were not only a showcase of athletic excellence but also a remarkable stage for brand activations that captured the imagination of audiences worldwide. As the Games [...]
Building a Creative Campaign: Bridgertons Season 3 Masterminded Launch
Netflix's "Bridgerton" has become a cultural phenomenon, captivating audiences with its blend of Regency-era drama, romance, and modern sensibilities. As the highly anticipated Season 3 approached, Netflix rolled out an [...]
From the minimalist Clean Girl to Maximalist Mob Wife aesthetic: How TikTok Manages to Drive Trends and Consumer Behavior at such a fast pace.
Fashion trends have always been cyclical. However, the undeniable role of TikTok in accelerating these cycles has made them increasingly shorter, often contributing to the fleeting and ephemeral nature of [...]
Marketing tips from an Enterpreneur
05 Marketing tips from an Enterpreneur
#MarketingTrends | The Stanley Case
Established in 1913, Stanley has been supplying the same drinkware through the years. However, they needed to change their brand recognition to gain attention in this world full of brands [...]
Beyond Boundaries: MMK’s Journey into Creativity Marketing Wonderland
Students were grouped into teams, with each team given a theme explored in class, such as Segmentation, Pricing, Luxury Retailers, Supply Chain, Integrated Communications, Omnichannel, and more. The goal [...]
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