Why The Alumni Network of ESCP Business School’s Marketing & Creativity Programme Strengthens Year after Year
Probably one of the most attractive aspects of any graduate degree is the strength of its alumni network. The MSc in Marketing & Creativity (MMK) is a young programme which [...]
Four Reasons Why Learning How to Manage for Social Impact is Crucial to Marketers
This past summer, a group of ESCP Business School students from the MSc in Marketing & Creativity postgraduate programme (MMK) travelled to the Philippines to work for a grassroots NGO, [...]
Career Spotlight: MSc in Marketing & Creativity alumna Ana Marcela Suclla
On Transitioning from a Corporate to NGO Environment and Working on Social Good Campaigns Like many of our MSc in Marketing & Creativity alumni, Ana Marcela Suclla (Class of 2013) [...]
The Importance of Creativity in an Era of Disruption
By Carolyn Ryan The world is changing.....fast A recent book by McKinsey's Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends, draws on 25 years of research [...]
Why Creativity is Crucial To Marketing Analytics- A Conversation with Dr. Hsin-Hsuan Meg Lee
We spoke to Dr. Hsin-Hsuan Meg Lee, a professor here at ESCP Business School specialising in self-presentation and digital identity. She is currently teaching a class called Creative Analytics. Her [...]
Career Spotlight: MSc in Marketing & Creativity alumna Romy Mouzannar
Integrating Creativity in Brand Management Meet Romy Mouzannar, a member of the MSc in Marketing and Creativity Class of 2012, who exudes passion for her career in brand management. She [...]
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