Brand Activations at the Paris 2024 Olympics
The Paris 2024 Olympics were not only a showcase of [...]
Building a Creative Campaign: Bridgertons Season 3 Masterminded Launch
Netflix's "Bridgerton" has become a cultural phenomenon, captivating audiences with [...]
From the minimalist Clean Girl to Maximalist Mob Wife aesthetic: How TikTok Manages to Drive Trends and Consumer Behavior at such a fast pace.
Fashion trends have always been cyclical. However, the undeniable role [...]
Marketing tips from an Enterpreneur
05 Marketing tips from an Enterpreneur
#MarketingTrends | The Stanley Case
Established in 1913, Stanley has been supplying the same drinkware [...]
Beyond Boundaries: MMK’s Journey into Creativity Marketing Wonderland
Students were grouped into teams, with each team given [...]
Race to win the Ferrari challenge
Last February, MMK students (MSc in Marketing & Creativity) embarked [...]
Behind the scenes of branding
MMK students dove deeper into understanding brands with a visit to London’s Museum of Brands.
Storytelling through sight, sound, and space
Theatre company Punchdrunk shows MMK students what it’s like to tell stories with more than just words.
Beyond the brief: Outside-the-box thinking for crafting campaigns
MMK students were challenged to come up with purposeful communication in line with key Ferrari values, while promoting sustainability.
