MSc in Marketing and Creativity alumna named one of Forbes 30 under 30 Europe 2019 in Arts and Culture sector

MSc in Marketing and Creativity alumna named one of Forbes 30 under 30 Europe 2019 in Arts and Culture sector

In February, Forbes announced its prestigious annual ’30 under 30′ lists. The members of the fourth annual 30 Under 30 Europe 2019 feature 300 young entrepreneurs and talented risk-takers across 10 categories, from 34 European and 22 non-European countries. 

Edilia Gänz, ESCP alumna and 2013 graduate of the MSc in Marketing & Creativity, has been named one of Forbes 30 under 30 Europe in the Arts & Culture sector, which features innovative and outstanding individuals creating and designing the future of arts and culture. With this nomination, Edilia Gänz has been praised for her work as the Director of FEDORA, the European Circle of Philanthropists of Opera and Ballet, based in Paris. FEDORA has created a privately funded Prize Competition under the presidency of Jérôme-François Zieseniss, and launched a European Platform ( co-funded by the European Union’s Creative Europe programme, which is dedicated to supporting and promoting innovation in opera and ballet.

Edilia is of German and American origins. She joined the new non-profit start up (FEDORA) as an intern during her studies for the MSc in Marketing & Creativity at ESCP, and was subsequently promoted to the position of Director.

During the five years since she began her work there, Edilia has always promoted cultural diversity as one of the key elements to a successful team and performance. This is something she learnt more about during her studies at ESCP. In her words, Edilia describes the programme’s diversity as the key to what makes it so enriching. She said: “The people in your class come from different backgrounds and areas of study. By working together you realise there are different solutions to a problem, and you develop complementary approaches and a richer end result.”

At FEDORA, Edilia built a team of five people from different backgrounds and cultures, and with diverse experiences. Coming from France, Germany, Italy and Turkey, they are working on making the future of opera and ballet sustainable and promoting the involvement and education of new and young audiences.

The MSc in Marketing & Creativity welcomed its first intake in 2009. Students spend time at the London and Paris campuses of ESCP, before completing a professional internship or direct employment to apply their skills to the workplace. This innovative programme incorporates creative seminars, company projects and social impact work alongside traditional lectures, and includes essential management and analytical thought training to complement the broadening of creative perspectives and problem-solving skills. Graduates have gone on to work at some of the biggest brands in the world, including Apple, L’Oréal, Google, Cartier, Saatchi & Saatchi and Amazon. The programme starts every January.

As a proud alumna of ESCP, each year Edilia has offered internships to students on the MSc in Marketing & Creativity programme, as well as company projects, creative seminars and regular opportunities for students to discover and experience the Paris Opera.

With ESCP celebrating its bicentenary throughout 2019, the School launched an alumni video series featuring outstanding and inspirational graduates. Edilia was spotlighted for this video – watch here.

You can also read more about Edilia in the QS Top MBA article: ‘How an MSc in Marketing and Creativity Benefitted This Young Director in Her Role’.