Creativity and its box
By Dr Vlad Glaveanu It is exasperatingly common to hear [...]
Being creative in marketing research: the rise of modern technologies
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Are retail stores dinosaurs?
By Dr Minas Kastanakis, Associate Professor at ESCP Business School [...]
Getting to grips with Big Data and how to extract value from it
By Dr Marie Taillard, CMC Director In the morning-after analyses [...]
Lego bricks; a product that would not exist without individual creativity
By Alkimini Gritzali In the modern marketing theory, all [...]
Shakespeare was wrong
By Peter Stephenson - Wright, Affiliate Professor at ESCP Business [...]
The Vicious Spiral of Consumer Expectations of Creative Brands
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Street Art: Creativity, (Counter)ideology, and Sustainability
By Dr Luca Visconti Over the last decade street art [...]
How can cyber harassment in social media be stopped?
By Dr Tom van Laer In the past ten years, [...]
Be Creative and Go Viral!
By Alkimini Gritzali There is no need to introduce [...]
