By Alkimini Gritzali How does a town just disappear? "When I was six, my dad killed himself and we left the old town where I was very happy. Now I [...]

150 years ago, Uncle Tom's Cabin of Harriet Beecher Stowe played an important role in galvanizing public opinion against slavery. That is a novel written by one individual. However, in the past [...]

Mistakes are wrong, right?  Well, no. A fundamental characteristic of Creativity Marketing is the drive to find new and unexplored solutions to problems. And that means taking risks and travelling [...]

By Dr Vlad Glaveanu The age-old question of where creativity (or creation more generally) comes from and what it is has become something of a modern obsession. Pick up any [...]

By James Henry, MMK Student This is the story of how I applied for a job that didn't exist. I was introduced to a website called Songkick.com, and began using [...]

With the phenomenal expansion of (the crisis-resistant) luxury markets, certain issues - highly relevant for contemporary luxury brand managers - are in need of an effective and creative approach. In [...]