How can creative research methods teach us about the sensory aspects of consumption?
By Dr Tom van Laer I recently saw the documentary Manakamana by Stephanie Spray and Pacho Velez, in which pilgrims make an ancient journey in a state-of-the-art cable car. Their rides unfold [...]
Marketers are creating value for companies. But are they creating value for consumers?
By Dr Ben Voyer, Associate Professor at ESCP Business School I recently saw the documentary Manakamana by Stephanie Spray and Pacho Velez, in which pilgrims make an ancient journey in a state-of-the-art [...]
What makes telenovelas so popular?
By Dr Tom van Laer A particular type of consumer enjoys stories with plots, characters, and imagery that allow them to get lost in the narrative, according to our new [...]
When customers cook up value with the brand: Resource integrating ecosystems
By Dr Marie Taillard, CMC Director Several of us at the Creativity Marketing Centre have been working around the idea of Brand Ecosystems for some time now. The notion of [...]
Our transportation into Game of Thrones could have ugly results
By Dr Tom Van Laer The fourth season of Game of Thrones has gripped scores of people with its epic story of warring factions in a strange and changing landscape, [...]
ESCP short-listed in the UK Business School of the Year category of the Times Higher Education Awards 2013
ESCP Business School (est. 1819) is proud to announce its place in the short list of the Times Higher Education Awards for 2013. "We have been in the UK for 40 years [...]
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