Why Schumpeter would be a great 21st century CMO
The Austrian-American economist Joseph Schumpeter is well known for coining the term "creative destruction." The term refers to the cyclical phenomenon in economics whereby markets destroy themselves from one generation [...]
Rolex, Skittles and the brands caught in world events
The phrase that "any publicity is good publicity" does not always apply. Luxury brand Rolex faced this matter when they were associated with demonstrations in Milan. The Italian government hoped [...]
MSc in Marketing & Creativity students help win prestigious prizes
Global brand consulting agency Landor's work for FEDORA - The European Circle of Philanthropists of Opera and Ballet - has just won two prestigious awards: the top prize for best [...]
Marketing & Creativity students win prizes at HEC Business Game event
We are delighted to share the news that four of our MSc in Marketing & Creativity (MMK) students won prizes at the 2015 HEC Business Game event. The HEC Business [...]
What coffee can teach us about creativity
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School In my early years working at an advertising agency, I once presented a creative idea to a client only slightly older [...]
Creating & Capturing Value in a Business Ecosystem
By Niek Ploegman When I owned a restaurant 15 years ago, my notion of creating value was quit straightforward: buy fresh produce at the farmer's market, combine my grandmother's recipes with the [...]
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