The Race to Leverage Content: A Leading Publisher Perspective
The Creativity Marketing Centre hosted a talk on 'Brands vs Publishers: The Race to Leverage Content' with speakers Lee Wilkinson (Vice President, Strategy &Product Management, Hearst Magazines International) and Adrián [...]
Reputation Squad Talk to ESCP Business School MSc in Marketing and Creativity Students in Paris
On 15th September students from the MSc in Marketing & Creativity programme currently studying in Paris visited the offices of The Reputation Squad, an innovative pioneer in new technology and [...]
The Race to Leverage Content: The Media Perspective
Adrián Ruiz-Mediavilla, Marketing Director at Viacom International Media Networks, was invited to speak recently at ESCP Business School's London Campus. He shared key insights on current challenges faced by the [...]
Beyond Cheap: Innovating for the Base of the Pyramid
By Kudzayi Ngwerume Nestlé recently announced its plans to reduce and scale back its operations¹ in Sub-Saharan Africa citing that the middle class in the region is not growing according [...]
What is the Secret of Building Brands in a Developing Market?
What is the Secret of Building Brands in a Developing Market? Apple got it wrong, Samsung got it right. Feyi Olubodun, General Manager and COO of Insight Communications & International [...]
How to Build a Billion Dollar App
ESCP Business School's EXEC MBA, in collaboration with the Creativity Marketing Centre, hosted a talk on “Entrepreneurship & How to Build a Billion Dollar App'” with speaker George Berkowski, Founder & CEO [...]
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