The 2014 Spring Camp on Consumer Creativity was a great success
The Creativity Marketing Centre (CMC) at ESCP Business School hosted [...]
2014 Spring Research Camp on Consumer Creativity
Overview The Creativity Marketing Centre @ESCP Business School proudly presented [...]
Luxury Marketing in Asia: Time for a More Creative Approach!
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Ben Voyer interviewed on CNBC news! Burberry needs to reinvent itself again
Dr. Ben Voyer, consumer psychologist and marketing professor at ESCP [...]
What is a platform business?
By Laure Claire and Benoit Reillier Since we declared our [...]
How can creative research methods teach us about the sensory aspects of consumption?
By Dr Tom van Laer I recently saw the documentary Manakamana by [...]
Creativity Marketing Research Seminar Series
Overview The Creativity Marketing Centre (CMC) at ESCP Business School [...]
Marketers are creating value for companies. But are they creating value for consumers?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
What makes telenovelas so popular?
By Dr Tom van Laer A particular type of consumer [...]
When customers cook up value with the brand: Resource integrating ecosystems
By Dr Marie Taillard, CMC Director Several of us at [...]
