The 2014 Spring Camp on Consumer Creativity was a great success

The 2014 Spring Camp on Consumer Creativity was a great success

The Creativity Marketing Centre (CMC) at ESCP Business School hosted the 2014 Spring Research Camp on Consumer Creativity on 9 June, 2014 at the ESCP Business School London campus.

Dr Marie Taillard, Director of the CMC, and Dr Tom van Laer, Assistant Professor at ESCP Business School and conference chair, welcomed participants and delivered the opening remarks.

The event brought together more than 100 leading international scholars from the most prestigious organisations in Europe and beyond, working at the intersection of creativity, marketing and consumer behaviour. 2014 Master in Marketing & Creativity (MMK) participants also attended the event.

Speakers included:  Charles Hofacker, Albert Muñiz, Pauline Maclaran, Markus Lüdicke, Yun Mi Antorini, Jonathan Chippindale and many others.  The Keynote speech was delivered by Prof. Eric Arnould from the University of Southern Denmark.

Beyond the presentations and the discussions that followed, invited international academics and marketing experts also initiated collaborations on new research outputs on the fascinating and timely topic of Consumer Creativity.

Attendees had the opportunity to explore our beautiful London campus.

Dr Marie Taillard and Dr Tom van Laer thanked participants and delivered the closing remarks.

We are delighted to announce that pictures of the event are available via this link and videos of the conference will be available online soon. We invite you to visit our website for further updates.

To relive the live tweet of the conference, click here.