The Challenges of Marketing Alcoholic Drinks with Eric Benoist, International Marketing Director, Chivas Brothers
Launch of the Executive Master in Marketing & Creativity
Start date : 23 September 2014
Start time : 06:00 pm
End time : 08:30 pm
Location : ESCP Business School London Campus
ESCP Business School launched the new Executive Master in Marketing and Creativity (EMMK).
To commemorate the arrival of our inaugural participants, we invited Exec Master participants and Alumni members to an exclusive evening event at our London campus on 23rd September. The Keynote speech was delivered by Eric Benoist, International Marketing Director, Chivas Brothers, and addressed the challenges of marketing in the alcoholic drinks segment.
The event was followed by a cocktail reception.
About the Executive Master in Marketing and Creativity
This innovative part-time programme is designed for current marketing professionals wishing to stay ahead of the curve, as well as those planning to enter the sector and facing the challenge of getting up to pace.
The EMMK offers all the elements of a high-level Executive Master in Marketing, combined with our innovative, creativity-focused approach. It combines a series of key modules with group work and Creative Industry Seminars involving corporate partner organisations.
The programme is delivered in English by ESCP Business School’s highly-experienced faculty and leading industry practitioners in three diverse locations: London, Paris and Torino.
Eric Benoist took up his role as International Marketing Director of Chivas Brothers in February 2009, having previously been the Marketing Director at Pernod Ricard subsidiary Martell Mumm Perrier-Jouët in France.
Eric is a graduate from ESCP (Ecole Superieure de Commerce de Paris), joining Pernod Ricard in 1993 as Marketing Manager of Non Alcoholic Drinks, after having worked in various marketing roles in FMCG companies such as Bahlsen and Henkel.
In 1997 Eric was appointed Marketing Director of Pernod Ricard Asia and in 2000 became Managing Director of Pernod Ricard Japan. He then moved to France in 2003 taking up the position of Marketing Director at Martell Cognac. From 2005 to early 2009, Eric was the Marketing Director for Martell Mumm Perrier-Jouët.
Eric is married and has three children.