Managing Creativity – in yourself and others

Managing Creativity – in yourself and others


Start date  : 21 March 2018
Start time  : 07:00 pm
End time  : 09:00 pm
Location  :  ESCP Business School London Campus

ESCP Business School and its Creativity Marketing Centre were delighted to announce a speaker panel event on Wednesday 21 March 2018 starting at 7.00 pm on ESCP Business School London campus.

The theme of the evening’s discussion was “Managing Creativity – in yourself and others”.  Ambitious creative leaders need to step forwards from just being creative thinkers themselves, they also need to develop the skills necessary to successfully manage and develop creativity in others. Our panel of international experts from diverse industries reflected on the qualities required to manage and lead creative thinking and innovation.

This evening forum aimed to pose – and answer – the following questions:

  • What is creative talent and how can it best be managed?
  • What conditions does the creative mind need to do its best work?
  • What are the practical and functional disciplines needed to make innovative concepts successful in practice?


Peter Stephenson-Wright, Director of Executive Education and Programme Director of the Executive Master in Marketing & Creativity at ESCP Business School.

Speakers include:

Nick Button, Graphic Designer and Founder of On The Button
Jeremy Thorpe-Woods, Brand Strategist and Founder, Solento Planning
Will Mercer, Start-up Strategist and former Head of Strategy at The Trampery

During the event, members of the audience had the chance to pose their own questions to our panel of experts from the fields of Design, Brand Strategy and Entrepreneurship, and afterwards met and network with the speakers, members of faculty, students and like-minded colleagues.


6.30 – 7.00 pm: Arrival & welcome

7.00 – 8.00 pm: Speaker panel event

8.00 – 8.45 pm: Networking & drinks reception

Our Speakers

Nick Button, Graphic Designer and Founder of On The Button


Nick has more than 20 years of industry experience working for major players including PentagramThe PartnersDeutsche BankUnileverBBC WorldwideChannel 4 and The Independent.  He now manages his own consultancy team which specialises in branding in the fields of food & drink, property and publishing.

Nick is a highly passionate and enthusiastic advocate of good and effective design. Despite 20 years of constant pressure to deliver and occasional knock-backs, he still believes he is lucky to have a talent to do a job that he truly loves, and that allows him to mentor and advise fresh creative talent coming through.

Jeremy Thorpe-Woods, Brand Strategist and Founder, Solento Planning


Jeremy has been a brand and communications strategist for over 25 years, helping teams to develop creative content worldwide for brands such as FordTescoSmirnoffRexonaDulux and Pilsner Urquell.

He has led Strategic Planning departments at five advertising agencies: 180 amsterdamBlueHiveSaatchi & SaatchiLeagas Delaney and Lowe & Partners, as well as being Global Strategy Director at AMVBBDO and strategic lead on the ‘Good things come to those who wait’ campaign for Guinness, voted best campaign of all time.

His current projects include working with Twinings in Melbourne and launching a whisky brand in Nigeria. He is also a Director of Cooper Bikes, and Associate Director of Neurostrata, a neuroscience research and marketing company.

Will Mercer, Start-up Strategist and former Head of Strategy at The Trampery


Will is an entrepreneur, self-confessed strategy geek and intrepid adventurer. With a master’s degree in Physics and early experience turning around under performing businesses for Lloyds Bank, he now mentors and advises numerous tech start-ups and entrepreneurs.

Prior to this he served as Head of Strategy at start-up incubator The Trampery, closing £2.3m of funding from the EU and overseeing the opening of a new site and a stream of new projects.

Will currently bounces between London and a fairy-tale chateau in Burgundy, France which is being transformed into a thriving project space for creativity and innovation. When not ‘strategising’, he runs stages at music festivals across the UK and Europe, climbs mountains and sails.