Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior
Authors: Minas N. Kastanakis and George Balabanis Publisher: ScienceDirect Cited as: Kastanakis, [...]
Does creativity apply to all businesses? – [or only to the so-called “creative sectors”?]
By Chris Halliburton, Professor at ESCP Business School Some decades [...]
‘Growth hacking’, the new marketing trend in startups
By Vishal Kapadia, MMK Student Having recently completed the MSc [...]
The Creative art of conversation: an unmet challenge for social media experts
By Dr Marie Taillard, CMC Director In the age of [...]
Educating customers: a challenge to marketers’ creativity
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Creativity Marketing – How it came to be…
By Dr Marie Taillard, CMC Director Three years ago, ESCP [...]
