ESCP Business School and the Creativity Marketing Research Centre invite you to the launch of the Executive Master in Marketing and Creativity
ESCP Business School's Creativity Marketing Centre (CMC)is delighted to announce [...]
Brands on the Skin: Which Brand would you Choose for a Tattoo?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
Platform powered ecosystems: the new competitive frontier
Laure Claire and Benoit Reillier As you know we like [...]
The 2014 Spring Camp on Consumer Creativity was a great success
The Creativity Marketing Centre (CMC) at ESCP Business School hosted [...]
Luxury Marketing in Asia: Time for a More Creative Approach!
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
What is a platform business?
By Laure Claire and Benoit Reillier Since we declared our [...]
How can creative research methods teach us about the sensory aspects of consumption?
By Dr Tom van Laer I recently saw the documentary Manakamana by [...]
Marketers are creating value for companies. But are they creating value for consumers?
By Dr Ben Voyer, Associate Professor at ESCP Business School [...]
What makes telenovelas so popular?
By Dr Tom van Laer A particular type of consumer [...]
When customers cook up value with the brand: Resource integrating ecosystems
By Dr Marie Taillard, CMC Director Several of us at [...]
