Paris vs New York; an exciting tale of two cities
By Alkimini Gritzali A collection of animated pictures made and published in Vahram Muratyan's blog has now become a book and a very popular YouTube video directed and edited [...]
Holistic Creativity: Why Fast Co is doing it right
By Claude Beaupre At least ten times a day, I find myself scrolling through my Twitter feed, anxiously looking for exciting new marketing ideas in my trusty list of my [...]
Where is creativity in consumer research? Reflecting on creativity in academic marketing research.
By Dr Ben Voyer, Associate Professor at ESCP Business School When I decided to become an academic and seriously started thinking about doctoral studies, almost 10 years ago, I thought [...]
How do social media persuade and is it possible to transport employees into negative reviews?
By Dr Tom van Laer A fancy term for persuasion by stories is narrative persuasion. The phenomenon of transportation, or mentally entering a narrative, plays a crucial role in narrative [...]
Big Data: from Analytics to Creativity
A recent Marketing Week article covering our June Big Data and Creativity Conference features the case study of the Caravan Club and the issues it faces in dealing with the [...]
On simplicity: Why being creative can mean doing things simply.
By Dr Ben Voyer, Associate Professor at ESCP Business School When people talk about creativity, they say that it is about 'thinking out of the box', 'breaking the rules', or [...]
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