By Alkimini Gritzali   There is no need to introduce once again the influence of social media in people's lives and their importance for modern marketing. We all know that [...]

By Dr Ben Voyer, Associate Professor at ESCP Business School During my career as a marketing practitioner - and still these days as a marketing consultant - I have worked [...]

By Dr Tom van Laer Companies are used to arguing their case. If you send in a complaint, you get an explanation in return. But if there is one thing [...]

By Dr Vlad Glaveanu Questions about value and its emergence stand at the core of many disciplines across the social sciences and the humanities. This is how, today, we have [...]

By James Henry Creativity Marketing might seem to be the most appropriate term to describe the more intriguing and clever marketing efforts of various companies, charities, institutions and just about [...]

By Peter Stephenson-Wright, Affiliate Professor, ESCP Business School The outcome of last week's US Presidential election reminds us yet again of the power of an established brand - including a [...]