ESCP Business School and the Creativity Marketing Research Centre invite you to the launch of the Executive Master in Marketing and Creativity
ESCP Business School's Creativity Marketing Centre (CMC)is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK). To commemorate the arrival of our inaugural participants, [...]
Brands on the Skin: Which Brand would you Choose for a Tattoo?
By Dr Ben Voyer, Associate Professor at ESCP Business School How far are consumers ready to go to show their love to brands? Consumers are increasingly engaged with their brands, [...]
Platform powered ecosystems: the new competitive frontier
Laure Claire and Benoit Reillier As you know we like platform businesses, and proposed a generic definition in a previous post. Out of the list of the most valuable brands [...]
The 2014 Spring Camp on Consumer Creativity was a great success
The Creativity Marketing Centre (CMC) at ESCP Business School hosted the 2014 Spring Research Camp on Consumer Creativity on 9 June, 2014 at the ESCP Business School London campus. Dr [...]
Luxury Marketing in Asia: Time for a More Creative Approach!
By Dr Ben Voyer, Associate Professor at ESCP Business School China is seen as an "El dorado" by many luxury brands, and is expected to become the world's largest luxury [...]
What is a platform business?
By Laure Claire and Benoit Reillier Since we declared our love to platform businesses in a previous post it is only fair for us to try to provide a definition [...]
STAY AHEAD OF THE CURVE
How can you take your career to the next level and stand out from the crowd? Studying Creativity Marketing at ESCP Business School can open new possibilities for you!
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