What I learnt from Nicole Kidman
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School Creativity Marketers can draw inspiration from anything. In my case, from Nicole Kidman in the play "Photograph 51" by Anna Ziegler this [...]
Google AdCamp
August 2015. 50 EMEA students, including Nora Rekus, Martinho Bragança de Miranda and I discover that we have been selected by Google to attend their Ad Camp in Dublin in [...]
Why Sound Matters: The Importance of Audio for Brands
Finn Bohn, Assistant Strategic Assortment & Purchasing Manager at FRILUFTS Retail Europe AB, and graduate of the MSc in Marketing and Creativity. It's tough to stand out as a brand. [...]
Climate Change: Winning the Challenge of Consumer Sentiment
By Peter Stephenson-Wright, Affiliate Professor at ESCP Business School INFO MAGAZINE - SEPTEMBER 2015 THE BUSINESS OF CLIMATE CHANGE Back in 1990, as the green movement first gained critical mass [...]
Managing for Social Impact
As part of the Managing for Social Impact module on the MSc in Marketing and Creativity, I was a member of a team of 11 ESCP Business School students who travelled [...]
From Customer Centricity to Purposeful Ecosystems: Lessons from LEGO, Mozilla, Blablacar and more
By Marie Taillard, MBA, PhD Associate Professor, Marketing Director, Creativity Marketing Centre Much of our marketing teaching in recent years has focused on getting future marketers to move beyond product [...]
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